Thursday, September 10, 2015

Salvatore Ferragamo Celebrated 100 Years In Hollywood With The Newly Unveiled Rodeo Drive Flagship

Ethan Peck and Cody Horn

BEVERLY HILLS, Calif.Sept. 10, 2015 /PRNewswire/ -- Salvatore Ferragamo, the Italian luxury fashion House, celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills flagship on Rodeo Drive. The unveiling of the new concept, inspired by Salvatore's years of innovation in California, marked a return to Hollywood, 100 years in the making.

Salvatore Ferragamo hosted an exclusive cocktail event with Fulvia Visconti FerragamoJames Ferragamo, Creative Director Massimiliano Giornetti, CEO Michele Norsa and architect William Sofield joined by an array of LA celebrities and tastemakers including Demi MooreFreida PintoArmie Hammer and Elizabeth ChambersCamilla BelleKiernan ShipkaMackenzie FoyAngela LindvallAndy GarciaCody Horn, Holland Roden, Eric Buterbaugh, Shiva Rose, China ChowAmanda Luttrell GarrigusJoel SilverLos Angeles Galaxy soccer player Robbie Rogersstylist Petra FlanneryJessica de RuiterKelly LynchKelly SawyerErica PelosiniKate BrienBrigette RomanekCrystal LourdMinnie MortimerBrooke DavenportMarlien Rentmeesterand more. To celebrate Ferragamo's legacy in film, then and now, the evening was feted by next generation Hollywood including Ethan PeckHopper PennLydia HearstTallulah and Scout WillisSasha SpielbergLorraine NicholsonIreland Baldwinand Dominik Garcia-Lorido.
Tallulah Willis, Massimiliano Giornetti, Demi Moore and Scout Willis
Salvatore's shop played host to the elite of Hollywood's golden era, a true salon where creativity and innovation flowed. As a tribute to the consummate entertainer, guests enjoyed cocktails inspired by his original recipes in this newly reimagined art deco environment. A showcase of Ferragamo's original cinematic shoe designs, on loan from the Museo Salvatore Ferragamo, were on display for a limited engagement.
Following the cocktail party, the Ferragamo family and Vogue's Lisa Love hosted a private dinner at Eric Buterbaugh Florals in West Hollywood for an intimate group including Demi MooreFreida PintoCamilla BelleAndy GarciaNathalie LoveCody HornJacqui GettyEric ButerbaughGreg ChaitAlex IsraelJennifer MeyerRyan HastingsBettina KorekAlisa RatnerHopper PennGia CoppolaTallulah and Scout WillisEthan Peckand Dominik Garcia-LoridoJessica de RuiterKelly LynchKelly SawyerErica PelosiniKate BrienBrigette RomanekCrystal LourdMinnie MortimerMarlien Rentmeesterand more.
Camilla Belle
Guests mingled al fresco in the garden while listening to a playlist curated by Tony Martinez, before moving to the gallery to be seated around a long table for dinner and cocktails by Lucques Catering. 
The store opening also signaled the launch of 100 Years 100 Days, a digital platform celebrating the 100-year parallel stories of both Salvatore Ferragamo and Hollywood, offering daily posting of exclusive events, films, features, collaborations and shoppable experiences – over a 100-day period – at icons.ferragamo.com.
Join the conversation with #FerragamoHollywood and #100Years100Days.

SOURCE Salvatore Ferragamo